Marketing Director
ОткликнутьсяОбязанности
- Lead the Marketing function and own portfolio strategy and brand plans aligned with Carlsberg Group.
- Build distinctive brand communications and a full‑funnel media strategy (ATL/BTL/digital/social), grounded in consumer and shopper insights.
- Shape and manage the innovation pipeline from insight to in‑market execution with clear post‑launch reviews.
- Orchestrate integrated commercial plans with Sales and Trade Marketing to maximize brand availability, visibility, and conversion across On‑ and Off‑Trade.
- Develop and grow a high‑performing team: clear roles, capability building, coaching, talent development, and succession planning.
- Manage marketing budgets and investments to deliver portfolio and brand equity KPIs growth.
Требования
- University degree in Marketing/Business (MBA a plus).
- 10+ years in FMCG marketing with proven success in brand building, portfolio management, and media/digital leadership, dark market experience is an advantage.
- Experience managing end‑to‑end ATL/BTL ecosystems and innovation pipelines.
- Strong commercial acumen, analytical thinking, creativity, and bias for action.
- Demonstrated team leadership with a track record of developing talent and capabilities.
- Fluency in Russian and English.
Условия
- International team experience: Become part of Carlsberg Group—one of the leaders in the global beer market—working on ambitious projects with strong expertise and exposure across the CEEI region.
- Strategic leadership & business impact: Take on a high-visibility role where your decisions directly influence company performance and brand trajectory.
- Diverse, collaborative culture: Join a dynamic, inclusive environment with opportunities for professional growth and cross-market collaboration within Carlsberg Group.
- Comfortable working conditions: Modern office in the center of Minsk (Nemiga / Ploshchad Pobedy), Monday to Friday, 9:00–18:00; remote work option available on Fridays.
- Competitive compensation & benefits: Attractive salary, voluntary health insurance (VHI), AllSports card, corporate mobile plan, tickets to events, and an active corporate life.
- Professional development: Access to training, workshops, support from colleagues, knowledge sharing, and internal mobility programs.
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